How we pick recommendations
Gift Guru is built to help you decide faster—not to dump a generic product catalog on you. Our quiz creates a simple "gift brief" (recipient, occasion, interest, and budget), and we prioritize items that match your brief with fewer "risky" assumptions.
1) We match on intent, not just popularity
The strongest signal is your interest choice (e.g. tech, wellness). We also consider the recipient tag when a product is clearly intended for a specific audience.
2) Budget is treated as a constraint
If you choose a budget tier, we filter out items that fall outside that tier. That keeps suggestions realistic and avoids "upsell-y" results.
3) We add practical decision support
On gift detail pages you'll see a short checklist (compatibility, sizing, scent sensitivity, etc.) based on the gift category. It's the stuff people usually realize too late—after purchasing.
4) Affiliate links are optional
Some links may be affiliate links. They help fund the site, but they don't change the matching logic. We try to make the on-site recommendation content useful even if you never click out.
